The crush of content marketing has created a sea of digital noise. There is still excellent storytelling out there; in fact, social media can help us find even more and more of it. But the real challenge is to find powerful stories in a landscape of mediocre ones that are merely being called “great.” The best content is that which we find ourselves and want to share because it is truly “great.” I think a good example of this is Kid President. This project caught on and spread worldwide. The content is good and pure and fun and true. And because the story is right, it is “great,” and we know it as soon as we see it!